The intelligence layer for your dealership.
Your whole dealership, in daylight.
Daylight turns your DMS data into automated reporting, equity-mining and sales insights, and AI that helps every department do more — an intelligence layer on top of the data you already have, with nothing new for your team to run.
Sample day
New
42
Used
38
Front Gross
$312,000
F&I PVR
$1,450
Service RO
280
CSI
94%
Illustrative data — generic sample only
Adds intelligence to the data you already have.
Daylight connects to your DMS and layers reporting, equity mining, and AI on top of the data your stores already generate — turning information you've already got into decisions, lists, and action.
More from your data
The numbers your stores already produce, turned into reporting, equity mining, and insight you can act on.
Low-lift to adopt
It works alongside what you already use — no new platform for your team to run day to day.
Everything in one place
One layer that ties your data together, so what's scattered across systems finally works as one.
You're paying to rent your own data.
You rent your own data back.
Vendors lock your DMS data behind monthly feeds and reporting fees. You pay every month to see numbers about your own business.
The recap is built by hand.
A controller or GM rebuilds the daily snapshot in Excel every morning — slow, fragile, and gone the day they're out.
The numbers don't reconcile.
Different systems disagree, so leadership never fully trusts the report.
What makes Daylight different.
Own your data
A warehouse you control, not a vendor silo. Your data is an asset that stays yours.
Reporting that runs itself
Daily and month-end, built and delivered automatically — no analyst, no manual Excel.
Trust every number
Reconciled to your existing source of truth, to the dollar.
Intelligence, not just dashboards
Equity mining, sales and ops insights, and AI that helps every department do more — not just charts to look at.
Six departments, one automated pipeline.
Put your data to work across the whole group.
Your data lands in a warehouse you own — built on Snowflake and dbt, the stack modern data teams trust. Reporting sits on top of it. So do sales tools, AI-scored insights, and whatever you build next.
| Customer | Current vehicle | Est. equity | Payoff in |
|---|---|---|---|
| J. Martinez | '22 Silverado 1500 | +$4,200 | 4 mo |
| A. Nguyen | '21 RAV4 XLE | +$3,150 | 6 mo |
| R. Patel | '20 F-150 XLT | +$5,800 | paid off |
Illustrative data — built from your own DMS, no third-party lead fees.
Drive more sales
Equity-mining and upgrade-ready lists, scored with machine learning on your own DMS — not rented from a third party charging by the lead.
Sharpen every department
Put intelligence where the work happens — the service drive, the sales desk, the marketing list. Your data working in the store, not just in a report.
Ask in plain language
Query your whole group on demand — by store, rep, day, or product. No vendor ticket, no waiting a week for an answer.
Build whatever you need on it
It's your warehouse. Extend it, connect new tools, keep it forever — even if you leave.
Your daily snapshot, automated before you sit down. Every department and rooftop, reconciled. Month-end tied out through the GL.
Stop paying for what it makes redundant.
The data-feed vendor, the separate BI tool, and the analyst hours spent rebuilding the recap by hand — Daylight makes all three redundant, and you gain a layer you own instead.
On the roadmap
Where it's going.
Today, Daylight reads your data and reports on it. Next, it acts on it: ask for every customer who's upgrade-ready, and Daylight drafts the outreach — then writes it back to your DMS through a secure connection. The same owned foundation, doing the work instead of just describing it.
See your numbers in daylight.
Book a 20-minute demo. We'll walk the layer on anonymized data — reporting, equity mining, and what it looks like sitting on top of your stack.