Ask your dealership anything.
Daylight puts your DMS data in a warehouse you own and connects it to Claude. Your managers ask questions in plain English and get answers from your real numbers in seconds. Each person sees only the stores and departments you give them.
"Who asked about a Camry in the last couple of months but didn't buy, and which off-lease and equity customers would fit one?"
33
asked
17
bought
16
still open
189
leases ending soon
764
equity customers who fit
Every name with the salesperson's notes and a suggested approach.
A real question from a GM, answered from his store's own data.
Real-world use case: the factory's favorite.
An automaker was pushing a dealer to sell a specific model, saying it had the best margin in the lineup. The dealer asked Claude whether that was true for his store. Claude checked his numbers: no. For him it was one of the lowest-margin models on the lot, because it sits the longest, the flooring costs pile up, and he ends up discounting it to move it.
You're paying to rent your own data.
You rent your own data back.
Vendors lock your DMS data behind monthly feeds and reporting fees. You pay every month to see numbers about your own business.
The recap is built by hand.
A controller or GM rebuilds the daily snapshot in Excel every morning — slow, fragile, and gone the day they're out.
The numbers don't reconcile.
Different systems disagree, so leadership never fully trusts the report.
Every question is a ticket.
Ask a reporting vendor something new and wait a week. Ask your own systems and wait on the one person who knows where to look. Either way, the question that mattered in the meeting gets answered after the meeting.
What makes Daylight different.
Ask it anything.
Your GSM asks which deals are losing front gross this week. Your finance director asks how many sealants sold at each store, per manager. Your service manager asks for advisor gross. Claude answers from your warehouse in seconds.
Own your data
A warehouse you control, not a vendor silo. Your data is an asset that stays yours.
Reporting that runs itself
Daily and month-end, built and delivered automatically — no analyst, no manual Excel.
Trust every number
Reconciled to your existing source of truth, to the dollar.
Six departments, one owned pipeline.
You decide who sees what.
Access is set per person, down to the store and the department. The GM sees his store. The owner sees the group. The finance director sees F&I. Nobody learns a new platform. They ask Claude, the tool they already use, and it answers from your data with their permissions.
Equity mining, from your own DMS.
"Which customers should we pull forward into a new Camry?"
16
open prospects
189
lease maturities
764
equity customers
Scored from your own DMS, with notes and a suggested approach for each list.
A real answer from a live store, anonymized.
Drive more sales
Equity-mining and upgrade-ready lists, scored with machine learning on your own DMS — not rented from a third party charging by the lead.
Build whatever you need on it
It's your warehouse. Extend it, connect new tools, keep it forever — even if you leave.
Your daily snapshot, automated before you sit down. Every department and rooftop, reconciled. Month-end tied out through the GL.
Stop paying for what it makes redundant.
The data-feed vendor, the separate BI tool, and the analyst hours spent rebuilding the recap by hand — Daylight makes all three redundant, and you gain a layer you own instead.
On the roadmap
Where it's going.
Today your people read the answer and act on it. Next, Daylight drafts the action: every customer who is upgrade-ready, with the outreach written, then sent back to your DMS through a secure connection. Live dashboards are in early access on the same warehouse. The same owned foundation, doing the work instead of just describing it.
Running today at a five-store group on CDK.
See your numbers in daylight.
Book a 20-minute demo. We'll walk it on anonymized data: the pipeline, the reports, and Claude answering real questions from a real warehouse.